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- [***][10/9/84][***]
- SOUR APPLES:
- Apple attorneys have nabbed two more suspects in yet another Apple computer
- counterfeit ring. The two are Taiwanese businessmen who set up shops in
- Silicon Valley. Their computers, seized in San Francisco, are called TK-
- 8000's and Apple reports the ROM in the units was identical to that
- under copyright protection by Apple. This is the 35th court case from Apple
- against copyright violators. An Apple attorney says the importation of fake
- Apples is finally slowing in the U.S., due to Apple's viligance, and has
- virtually stopped in Taiwan. Only two years ago, four out of every five
- "Apple-type" computers sold in Taiwan were pirated copies. Today, Apple
- is pleased to see the Taiwan government assisting in enforcement of U.S. laws.
-
- [***][10/9/84][***]
- FRANKLIN CX DUE:
- Franklin Computer, which declared bankruptcy earlier this year, is beginning
- full-scale production of its newest--the Franklin CX. The 27 pound
- transportable looks similar to the Osborne Executive. It's got a 7-inch
- green monitor, dual disk drives, and runs on the Franklin Operating System,
- which is said to be Apple compatible. In addition, the machine has 64K of
- RAM and a Z-80 co-processor which enables the computer to run CP/M programs.
- Several software packages will come bundled in the system's $1,100 price.
- Franklin's president Michael Strange told me the company hopes price and
- value sell the new CX which should be available at computer specialty stores
- within a few months. As for the company itself, Franklin has an
- authorized reorganization plan in effect and several companies remain
- interested, though none was named, in taking over the company.
-
- [***][10/9/84][***]
- THE END OF THE RAINBOW:
- Digital Equipment has decided to focus the marketing of all its personal
- computers toward business networks and away from retail chain stores. The
- decision comes as Digital admits sales of its line of personal computers were
- poor. Analysts say Digital only sold about 125,000 personal computers valued
- at about $410 million. The main problem in selling the machines as individual e
- tags. The "Rainbow" costs about $1,000 more than a comparable IBM. Digital
- now plans to come up with a new corporate marketing strategy. Meanwhile,
- two new products were introduced: a $2,695 "Decmate 111" word processor and
- a $1,395 letter-quality daisywheel printer.
-
- [***][10/9/84][***]
- COMMODORE'S FLEDGLINGS:
- In your neighborhood toy or department store you can now find Commodore's
- new Plus/4 and Commodore 16 computers. Unveiled at the Consumer Electronics
- Show in Chicago in June, the Plus/4 costs $300. You get build-in software
- capable of a variety of business functions--word processing, accounting,
- graphics, etc. Unfortunately the functions aren't "integrated" like the
- most popular packages from Lotus and Ashton-Tate. The Commodore 16 is
- an entry-level, $100 machine. The computers are intended to be low and
- higher priced alternatives to the popular Commodore 64.
-
- [***][10/9/84][***]
- WHEN IBM SPEAKS..
- It says 5,000 words. In this case, the words come from an experimental
- speech recognition computer developed by IBM's Armonk, New York facility. The
- company reports the machine recognizes 95% of the words correctly and can
- even distinguish between words that sound alike, such as "to", "do" or
- "through". IBM calls the machine "a major advance" in the field. The
- microphone-linked system will display spoken words on screen for editing.
- IBM isn't saying when the system might become commercially available.
-
- [***][10/9/84][***]
- T.I.'S A.I.:
- Artificial intelligence developers may wish to check out Texas Instrument's
- new Explorer System, a $52,000 to $66,500 computer which utilizes the
- computer language LISP. The Explorer, which holds two million characters in
- memory, deals with symbols and icons instead of digits. T.I. says the
- Explorer series are entry-level machines for corporations and universities
- doing artificial intelligence research. Shipments are slated for April,1985.
-
- [***][10/9/84][***]
- GETTING CONTROL OF THE MARKET:
- Control Data is making some sweeping changes in the way it does business.
- First, it's announced a direct-sales approach to marketing of its financial
- and data services products. That means 10 of its 18 retail outlets will
- close. In another move, Control Data is making a strong push to capture a
- bigger share of the computer-generated graphics market. In an agreement
- with Ramtek Corp., of Santa Clara, Ca., C.D. is improving its three-
- dimensional computer screen images in order to develop better graphics for
- professional designers. Essentially, C.D. wants the same quality of images
- for these professionals as are achieved in movie special effects.
-
- [***][10/9/84][***]
- IN THE UH-OH DEPARTMENT:
- Don Hoefler, publisher of Microelectronics News in Pacific Grove, Ca. got into
- some hot water by publishing a court document from National Semiconductor.
- He has two pages of excerpts from a trade secrets legal fight between National
- and Linear Technology of Milpitas. What Hoefler thought was public record,
- in fact was not. The document was placed as a public file by mistake. After
- two court hearings last week, a judge finally decided preventing Hoefler from
- publishing the document was a moot point but the judge still demanded he
- turn over a list of his subscribers to the court. Don refused. National
- wants the list so that it can ask each subscriber to surrender the
- controversial issue of Microelectronics News. How will this snafu turn out?
- Well, as Don so colorfully puts it, (this whole thing) is like "locking
- the barn door after the horse is out!"
-
- [***][10/9/84][***]
- COMPUTER AD WARZ:
- We already know about Apple's big advertising blitz in Newsweek's post-
- election issue this November (Right? We all read last week's NEWSBYTES.)
- Well, the latest is that Apple will also be blitzing the SuperBowl with
- a new commercial to rival the "1984" MacIntosh TV ad. The filming has been
- top-secret, but we do know that the ad will be as lavish and surreal as
- the "1984" ad. Industry sources suggest Apple will be spending $140 million
- on ads during 1985.
-
- [***][10/9/84][***]
- IBM SOFTWARE CONTINUED:
- In addition to the 31 integrated business packages that IBM unveiled last
- week for the PC, there are seven new games out from Big Blue as well.
- They include Trivia 101, TV and Cinema 101 (more trivia), PC Pool
- Challenges (billiard game), Touchdown Football, Jumpman and Shamus (two
- arcade games), and Zyll (adventure game). All are available immediately
- and sell for $30-$35.
- In another move, IBM is cooperating with National Computer Training
- Institute of Fremont, Ca. to open 90 training centers in 49 states. IBM
- is supplying IBM PC's, software, and peripherals for the NCTI centers
- which will open next month. The network is set up to instruct school
- teachers in the basics of computer literacy.
-
- [***][10/9/84][***]
- SCIENCE FICTION?
- The pundits are in full-force these days. Sutro & Company's Bruce Nollenberger
- (San Jose) predicts Apple will no longer be an independent company by 1990.
- Speaking with the Business Journal's Mike Brennan, Nollenberger also adds
- that Apple, IBM and only "one other computer manufacturer" will be in business
- after the next few years. He had predicted that the shakeout would come
- a few years from now, but "It happened sooner than we thought."
-
- [***][10/9/84][***]
- IN BRIEF --
-
- EAGLE COMPUTER is not a happy company following "a brutal summer" in which
- a $15.4 million loss will be heaped upon the company's earlier losses.
- Eagle is already paying back $9 million in debts in an informal credit
- plan. Ron Mickwee, CEO of Eagle, blames much of the debts on a deal to
- sell Eagles to China which have been "tied up by bureacracy."
-
- TANDY CORPORATION continues to feel the pinch. Garland Asher, Dir. of
- Financial Planning, won't say what the 4th quarter loss will be. Analysts
- suggest Tandy's revenues have fallen 15-20% over last year. Meanwhile,
- Tandy's 1200 computer should be appearing in Radio Shack stores in two
- weeks (it's that IBM XT-compatible) and the company plans to introduce
- more low-priced products.
-
- ASHTON-TATE has signed a deal with Tandy to deliver more than $5 million in
- software products for use on Tandy computers. Among the products for the
- new Tandy is "Framework", the integrated business software package.
-
- MICROPRO INTERNATIONAL has cut the price of WordStar and WordStar Professional
- programs, as well as six other programs. Wordstar is now $350 from $495;
- WordStar Pro is $495 from $695. MicroPro says more of the programs have
- sold hence the consumer price reduction.
-
- DATAQUEST of San Jose, Ca. predicts that personal computer sales will grow
- 25% a year through the foreseeable future. We can also expect prices to
- fall. "We haven't seen the bottom yet," says Ralph Finley.
-
- AT&T has a new circuit board which enables graphics created on
- the AT&T PC to be directly transferred to videotape. There's also a board
- that takes television images and allows them to appear on the machine's
- CRT. AT&T says the new boards will be available in the second quarter of 1985
- and will be among the "least expensive for the quality offered."
-
- KAYPRO'S 'where's the beef' controversy, otherwise known as the case of the
- missing parts from the circus tent, won't be resolved until next week, at
- earliest. A Kaypro spokeswoman says a fiscal audit is due in mid-October.
- Kaypro reported the theft or mysterious loss of $6 million in computer parts
- from a storage tent near the Solano Beach facility. The missing parts may
- have been a bookkeeping mistake.
-
- [***][10/9/84][***]
- PSYCHWARE:
- A company called New Life Institute of Santa Cruz, California, just unveiled
- a three-in-one software package entitled "Subliminal Suggestion and Self-
- Hypnosis." Among other traits, it enables a PC (no Apple or CP/M version
- yet) to deliver a subliminal message, flickering for 30 milliseconds, while
- any other program is running. The user programs the message, which might be
- anything from "I hate cigarettes" to "I am not hungry". Perhaps the scariest
- part of the program is the fact that it could be used as subtle persuasion
- for any reason. How about a brand name, such as "Buy Only IBM!" flashing
- at you 36-hundred times an hour, without you even knowing it.
-